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It’s Showtime Again

August 26th, 2011 by Bill | Filed under Brooks.

NEW PRODUCTS FROM BROOKS

September brings us Interbike and Eurobike, the biggest industry shows and the showcases for new goodies.

Brooks is going to show off a new set of panniers and a chic cycling jacket.

Lands End Pannier

The Land’s End rear pannier is paired with the John ‘O Groats front pannier for a serious touring set. They are said to be “waterproof, light, and durable” “without sacrificing style.” Look for them sometime next year.

Criterion Jacket

The Criterion jacket is “truly the finest jacket ever created for cycling.” Made with Ventile cotton and a tweed lining, the jacket is listed at 1000€.

STYLE CONNECTION

Additionally, Brooks is announcing a collaberation with PEdALED (please allow me this one bitch about companies that sacrafice typography to design). Japanese firm PEdALED shows a line of workie/bikie gear that is hitting a new niche, I think.

I’m not sure how this collaberation will play out on the shelves here at wallbike.com. Time will tell.

The folks at Selle Royal are working hard to bring exciting products to the Brooks brand. It all may not be for everyone but it is interesting.

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3 Responses to “It’s Showtime Again”

  1. Jon | 26/08/11

    I agree that I'm iffy on the pedaled callabo but the panniers, saw them recently, look great! http://www.flickr.com/photos/twotone666/596822834…

  2. Billy Wallbike | 26/08/11

    Man, I'm jealous. I wish I was in Friedrichstafen for EuroBike this week. Enjoy the show. Watch out for E-bike fever.

  3. Matthew J | 27/08/11

    I agree it is good to see the innovation coming out of Brooks these days. Those who disagree with the style can at least find motivation to come up with counter products on their own.

    One thing I was hoping to see at Interbike does not seem to be in the works for this year anyway. From the Eurobike. Flickr sets I have seen from Eurobike do not show any proposed Berthoud wider upright riding saddle. My city bike is going to have to wait a bit longer before it can go Berthouds like my racing and touring bikes.

    (not that there is anything wrong with my B-68)

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